WebSphere Platform

What do companies like McDonalds, Kraft, Dell, IBM, Pitney Bowes, Zappos and many others have in common?  All of them have adapted the use of social media as a way to interact with their employees and provide them with an opportunity to market and help build the company brand.       

The most important asset any company has is its employees, and in a time where companies everywhere are being forced to cut their workforce, it is crucial that those employers keep their current workforce connected to what is going on inside and outside the company as a whole.  By implementing a social networking strategy it allows you as an employer to:

Listen and be heard:

McDonald’s created a site called StationM – it is a place for McDonald’s to quickly showcase corporate information, news and updates and disperse information to their employees.  It also gives their employees a common ground to interact with each other.