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When was the last time you Googled yourself? Next time you’re on the internet pull up Google and do a search for your name. What do you see? The results shown are known as your digital footprint. A digital footprint is what’s left behind from your activity in a digital environment, such as the internet. With a growing number of people search sites like ZabaSearch, YoName, and Pipl information on you and your background is just a mouse click away.

In a job search, what your digital footprint says about you could be the make or break point in a decision to hire you. We are in a new age where recruiters and hiring managers aren’t afraid to use a computer to get the low down on potential prospects for open positions. When doing a search, a good digital footprint will return results with positive background information. If your name doesn’t come up, then you have some work to do.

Every Thursday, AskBINC will be featuring an attack plan for your digital footprint by spotlighting some of the most popular social media sites. With each one we will serve up advice on the features offered, how to use them to strengthen your job search and most importantly grow your digital footprint.