Enterprise 2.0
2009 Predictions for the Software Market
At the beginning of each year the BINC team gets together and creates a list of predictions for the year to come. It was interesting to see how many of our 2008 predictions actually came true. Here are our predictions for 2009; it will be intriguing to see how many of these actually prove to be true:
Mel Condos
1. Sales people will be in high demand
2. Wii games will proliferate the market
3. Top engineers and PM’s will always be in demand
4. Mobile and remote working apps will grow
5. VOIP will grow
Grant Neckermann
1. Yahoo sells in chunks
2. AOL returns to consumer spotlight
3. Wii gets 1st major competitor
4. Venture Funding Falls 60%
5. No major IPO’s in web
Eli Arzhevskiy
1. THQ will be bought
2. Activision will continue to dominate
3. EA will start to make a come back
4. National Gaming will be a good practice
5. My market will dominate yours… 
Boris Epstein
1. Microsoft will buy Facebook
2. Yahoo will reemerge as market player
3. Enterprise 2.0 and mobile will dominate
4. Facebook will figure out how to make money
Iditta Yuchourellu
1. Web 3.0 will take over web 2.0
2. Many new start ups with launch
3. Many of those will fail after launch
4. Yahoo will do extremely well compared to 2008
Tawny Labrum
1. Social Networks like Twitter will be the #1 source for news
2. Steve Jobs will retire due to sickness
3. Techcrunch will go under
4. Cell phone applications will be the hottest thing in the industry
5. Amazon Kindle will flop
Georgina Paolino
1. Enterprise 2.0 will be bigger than web
2. Apple will come out with a touch screen monitor
3. Yahoo will get bought out
4. Vista will be replaced by Windows 7
5. Google will buy Facebook
Brian Harold
1. Two larger social networks will merge (possibly Twitter/Facebook, etc)
2. Mobile gaming will become a big deal for a much wider audience.
3. A company will find a way to successfully appeal to the population with an Internet/TV combination of some kind.
Post to techzulu
Enterprise 2.0 will Thrive in 2009
It is the end of the year and everyone is starting to make their predictions for 2009. An interesting prediction that I read recently was done by an analysts for Forrester - Gil Yehuda. Here is Gil’s predictions:
I predict that IT-driven internal collaboration initiatives will be squeezed tight: 1. they are usually more expensive than the Tech Populist options. 2. IT is being asked to sacrifice projects, and they would rather cut fat, not bone. Meaning, they’d rather protect their bread-and-butter IT infrastructure from being outsourced. And 3.The business considers projects initiated by IT to be less vital. Remember who pays the bills.
However, for business-driven internal enterprise Web 2.0 collaboration projects, I see growth. Why? Because the business will find their collaboration needs to grow in 2009, while they see IT providing them with fewer services. Collaboration needs grow as a result of layoffs, mergers, and deepening external partnerships (requiring new infrastructure to collaborate outside the firewall with trusted, external partners). And this happens while IT’s services shrink as a result of layoffs, a focus on streamlining operational costs, while not taking on new projects.
Who wins? The SaaS based collaboration vendors: folks like Box.net, GroupSwim, Jive, OneHub, PBwiki, SocialCast, Socialtext, and others who provide collaboration services in the cloud for about $5-$15 per user per month, give or take. These products range in functionality, where some focus on the wiki, others on the social network, and still others are more suited for file sharing within trusted groups. But these are easy pickings for business that are looking to circumvent IT and set up a small departmental solution. Especially in departments that are looking to collaborate with a few external partners.
It looks like Enterprise 2.0 is a hot industry to transition your career into. Of course BINC represents many Enterprise 2.0 companies and would be more than willing to help you get your foot in that door.
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