Web 3.0 is supposed to be the next big thing – the smart web as some would call it. On October 17-18, 2008 Juniper Media Events hosted a Web 3.0 Conference in Santa Clara.
The goal of this conference was explore and make everyone aware of the strategies, tools, technologies and the big ideas necessary for building impactful, socially relevant, and profitable Web 3.0 products, services and companies.
The basic idea of Web 1.0 was the concept of web pages linking to web pages. Web 2.0 was an era of web applications and social networking sites. What Web 3.0 will be is hard to tell, because it is not yet fully here. According to the Web 3.0 Conference Web Page
The new web is moving beyond connecting pages to interconnecting data objects, concepts, and things. Ultimately Web 3.0 is really about creating technology that more accurately mirrors how we see and think about the world around us.
According to an article on InternetNews.com, the next generation of web technology will add a layer of functionality that will enrich the accessibility and relevancy of content. The example they give of Web 3.0 in use is by a company called SemantiNet. Their product is called Headup. It is a plug-in for Firefox that displays relevant, personalized, real-time data, highlighted by a “+” symbol next to related content on a page.
For example, when browsing a music CD on Amazon, Headup can show a variety of related data, like how many of your Facebook friends like the band; a link to hear the band’s latest music streamed via Pandora Internet radio; how many of your friends are using Twitter or Friendfeed to discuss the upcoming concert; and even find tickets for the band in your city.
It looks like Web 3.0 is going to be very complex, rather than linking from site to site as today’s Internet does, we will start to see the data from the sites we use daily integrated in the searches that we do. It will be very interesting to see how this pans out.
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