Recruiting Top Talent to your Organization is all About Differentiation

I love the strategy taken by Towers Perrin to attract new hires by presenting the company as “green-friendly” and by branding themselves as such throughout their entire recruitment campaign – career fairs, job ads, facebook, etc.  This to me is less about focusing on the environment to attract hires, but more about needing to differentiate yourself from your competitors.  Think about this for a second if you are a company trying to attract top talent – how are you really distinguished from all of the other companies looking for the same caliber of talent.  If you don’t have a clear answer to that question, you’re probably missing out on all kinds of great hires you could be making if you just dug deep and uncovered your true distinguishing factor.

Whether it’s your focus on the environment, your fun-spirited culture, your insistence on work/life balance, whatever it is, make sure you have identified your differentiating factor and are promoting the hell out of it.  You’ll see a positive difference in the caliber of talent you are able to attract and ultimitely hire.