Director of Marketing Programs – Enterprise 2.0 Startup

By Boris on October 27, 2009

Job ID: BE235250

Job Title: Director of Marketing Programs

Salary: $130-160k

Location: Peninsula, Bay Area

Our client is leading the charge in Enterprise 2.0 bringing the power of social networking and social collaboration to the world of big business. One of the few startups to ever be coined as “visionary” according to the Gartner Quardant, this company already has paying customers, a strong management team and commited venture partners who are all passionate, enthusiastic and working together to help lead this company to success. Join the team as their Director of Marketing and work directly with the VP Marketing and CEO to help develop and implement their lead generation strategy and become a key contributor in the company’s overall vision for success.

Responsibilities

Build Pipeline

Establish quarterly lead forecast with Sales and Marketing Management and deliver leads per targets agreed upon
Develop program documentation that articulate details such as objectives, target audience, key message, program sequencing, metrics and calls to action
Manage the creation and execution of integrated marketing campaigns that fill the pipeline and mature existing opportunities; this includes strategy, creative direction, campaign objectives, messaging and validation
Assess, augment, and cleanse customer database and lists for effective contact management and to improve program results
Programs responsibilities include, but not limited to:

- Email Marketing: Creating, editing and sending email and lead nurturing campaigns

- Web production: Create email templates and landing pages for campaigns, and maintain company website

- Project Management: Create, manage, and keep up-to-date schedule of marketing activities and timelines

- Print/Collateral production

- Social Media monitoring, tracking, and responding

- Web Analytics monitoring, analysis, and reporting

- Search Engine Optimization: Work with agency to optimize the website implementation

- Support of SEM/PPC campaigns

Measure and Improve Marketing KPIs

Leverage marketing automation tools to build and measure nurturing programs for target prospects segments
Capture, report and analyze relevant data across lead generation activities and programs to evaluate effectiveness and ROI
Refine and develop approaches to improve key performance metrics like lead conversion and cost per opportunity/deal

Qualifications

5-7 years outbound marketing programs experience at early-stage B2B start-ups; PLUS: Saas experience, B2C experience
Deep understanding of executing integrated marketing campaigns with extended lifecycles
Extensive experience with metrics-driven approach to building and nurturing lead pipeline
Salesforce.com experience is a must have; PLUS: Experience with marketing automation tools
Demonstrable track record of building strong working relationships with Sales / Tele organizations
Demonstrates deep functional expertise in understanding complex enterprise sales, including strategies and tactics to drive pipeline growth
Great at handling multiple assignments with tight deadlines, and diligent about delivering against deadlines
Experience with the following required: salesforce.com, SEO/SEM, Google Analytics & Webmaster Tools
Experience with the following is a plus: Social Media, Adobe tools like Photoshop & InDesign

Company Culture: