Product Marketing Jobs
Sr. Manager / Director of Marketing
Job ID: GP087547
Job Title: Sr. Manager / Director of Marketing
Salary: 115-130k
Location: Northern California
Job Description:
The Director of Marketing drives and manages the entire range of marketing initiatives including strategy, branding, messaging, sales promotion and sales activities, trade events, advertising and public relations. The ideal candidate has the strong project management and organizational skills required for executing the tactical projects as well as the marketing sensibility and experience to envision and articulate the strategic brand direction.
Responsibilities:
- will provide the sales team with the necessary marketing support and collateral materials
- will lead all aspects of corporate communications, public, press and industry analyst relations, website and online marketing, branding, tradeshow participation, high profile speaking engagements including managing external providers
- will prioritize multiple tasks effectively and perform a variety of deadline-driven projects
- will actively participate in company and product positioning and messaging
- will provide connectivity between business units / product marketing to ensure consistency and effectiveness
Qualifications:
- must have 7 years experience in online advertising (advertising/ad network/applications/SAS business model)
- must have ability and desire to lead both higher level strategic initiatives including branding and messaging as well as numerous tactical projects like customer events and trade shows
- must be bright, creative, strategic, hands-on, collaborative, driven and proactive
- must have ability to work in a fast-paced environment in a highly organized manner
- must have ability to handle multiple time-sensitive initiatives and competing priorities
- must have excellent written, verbal communication, presentation and analytical skills
- must be goal oriented, self-directed and self-motivated within a team environment
- must have a Bachelor Degree with a focus on marketing, communications and/or journalism
- should have an uncanny ability to set an idea in motion and drive it to ultimate success. A desire if need be to get your hands dirty and be a “doer”
- should have the discipline required to proactively envision the future of our client’s company and industry. You wake up every morning with an overwhelming sense of ownership and truly believe your role in the “big” picture is extremely vital to the success of our mission.
- should be a creative thinker with superior collaboration ability
- should be a thought leader with a clear vision, vivid picture of where to go, as well as a firm grasp on what success looks like and how to achieve it
- should be well networked with deep industry contacts, and put great effort into fostering relationships with relevant media
Company Culture:
- Part of Business 2.0’s Next Net 25
- Founded in 2005
- Enables advertisers and publishers to buy and sell online advertising in an advanced market that automates targeting
To apply for this position please click here to send your resume
Director of PR
Job ID: BE713659
Job Title: Director of PR
Salary: Open
Location: Northern California
Job Description:
Reporting to the SVP of Publishing, the Director of PR will be responsible for developing and evolving the existing PR programs to broaden visibility of our client’s network, its products and organizational initiatives. With full responsibility and accountability for the entire PR function, the Director of PR will develop and execute a range of PR programs that drive awareness from a corporate perspective, as well as set and communicate organizational strategy, ensuring that out client is effectively and consistently targeting communication and cultivating awareness in the growing online game community.
The position requires a commitment to innovation, excellent understanding of the technology and media industries and demonstrable success in managing and executing PR programs.
Responsibilities:
· will assume full responsibility for the entire PR function
· will develop and execute global PR strategy, maximizing media exposure for our client’s products through targeted, measurable PR programs
· will work closely with marketing and development on key messages for all marketing communications
· will work closely with CEO and executive staff on Corporate communications
· will identify opportunities for press coverage in core trade and consumer media and monitor and meet all editorial deadlines
· will leverage corporate relationships to improve both corporate and product exposure
· will cultivate relationships with key members of the trade and consumer media to garner press placements
· will strategically manage all external PR resources in both North America and Europe
· will assume responsibility for writing and editing press releases
Qualifications:
· must have willingness to get into the details and provide strategy, have cross-functional impact on overall marketing goals
· must have a BA/BS in Communications, Journalism, Public – Relations or Marketing preferred
· must have 10+ years of experience in Public Relations and technology, either at an agency or corporate in-house
· should have online entertainment, gaming or media experience highly desirable
· must have excellent mass media and industry contacts
· must have excellent communication, writing, editing, and project management skills
· must have proven ability to work under tight deadlines with limited resources
· must have ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
· must have rich event management experiences
· must have high level of energy, enthusiastic team player and dedication to excellence
· must have ability to influence and manage cross-functional teams
Company Culture:
· Game Publisher and Developer
· Very well funded
· Leading MMO developer
To apply for this position please click here to send your resume.
VP of Marketing
Job ID: BE715556
Job Title: VP of Marketing
Salary: Open
Location: Northern California
Job Description:
The VP of Marketing is responsible for the strategy and execution of all the marketing activities for our client. This position will define short and long term market strategy for market penetration, outline key milestone and asset deliverables, manage the creative and media planning agency selection process, and oversee brand definition and development. This position reports to the SVP of Publishing/ Chief Operating Officer.
Responsibilities:
Marketing
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will be responsible for all marketing communications to Board of Directors, Executives, and Stakeholders
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will establish and refine the project management system to set schedules for asset delivery and key milestones
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will create the global approval process to guarantee the timely approval of key marketing assets
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will define the creative and media planning agency selection process
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will have defined execution strategies to drive both acquisition and retention of consumers
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will define metrics to measure consumers engagement with in-game features to provide feedback to the development teams
Qualifications:
· must have a BA/BS. MS/MBA preferred
· must have 15+ years experience in marketing with 2 years in a comparable cross-functional marketing role in an entertainment, game or media company
· must have vast knowledge in all aspects of marketing including branding, market research, advertising, PR, grassroots marketing, online marketing, search engine optimization, international markets, industry events
· must have strong experience in gaming, game launch, physical and retail distribution
· must have experience with a successful launch of commercially recognizable online game title
· must have proven track record of successful launches of new products or services both at retail and online
· must have superb leadership and project management skills, ability to manage through changing priorities and adhere to deadlines while willing to implement down to the smallest details
· must have passion for gaming and the gaming industry
Company Culture:
· Game Publisher and Developer
· Very well funded
· Leading MMO developer
To apply for this position please click here to send your resume
Management
· will manage Marketing team including: Public Relations, Online Community Relations, Brand Marketing, Product Marketing, Event Management, Web Production, Market Analysts, and Investor Relations
· will create infrastructure for long term strategic planning
Branding
· will be responsible for product positioning and market strategy
· will deal with recognition and definition of target market demographics
· will introduce and implement market research methodologies for refining key product positioning
· will establish a corporate brand presence
· will develop and foster high-level strategic partnerships with key partners.
Sales and Distribution
· will work in conjunction with VP of sales to align marketing and sales objectives. Support sales in cross promotional activities and enhancing branding efforts
· will align online strategies with sales to accommodate the various distribution channels
Financial Planning
· will work with creation of detailed financial plans for short and long term product life cycles, including both acquisition and retention components
· will deal with presentation and approval for marketing and advertising budgets
· will manage all media purchasing and negotiations on marketing vehicles
· will develop forecasting and ROI models
Product Marketing Manager – Insurance Product
JobID: BE169587
Location: Northern California
JobTitle: Product Marketing Manager – Insurance Product
Salary: $100,000 – 125,000
Job Description:
(Job ID BE169587) Experienced professional required to market enterprise software solution for leading provider of modern systems to property and casualty insurance companies. This position will focus on the policy management product.
Our client is a dynamic, well-positioned, and well-funded startup software company backed by 2 Leading Venture Capital Firms. Founded in 2001 our client is now the market leader in claims systems for property and casualty insurance companies. This software is a next-generation web-based underwriting and policy administration system for personal and commercial line carriers.
Our client has an exceptional team and is ideally positioned to capture a large and growing market opportunity in insurance solutions. They are looking for an outstanding marketing professional to take ownership of one or more core products.
Responsibilities:
- will define solution-level positioning and messaging
- will acting as spokesperson, evangelist for our clients products
- will be a go to resource for the sales team
- will provide input from sales and marketing to the product prioritization and design process (managed by a separate Product Management team)
- will direct supporting sales, particularly for large or strategic opportunities, through presentations and demonstrations
- will create and design necessary collateral, white papers, presentations, and other sales tools
- will define long-term product strategy, in collaboration with Product Management
- will gather, synthesize, and disseminate competitive information
- will reviewing and improve web site content
Qualifications:
- must have marketing ownership of a software product, with experience in all phases from product definition to launch and sales support.
- must have high degree of comfort with technology
- must have high analytical aptitude
- must have exceptional communication skills
- should have knowledge of and experience in the property and casualty insurance industry
- should have experience in enterprise application software (large end-user deployments)
Company Culture:
- company is in Pre-IPO hi-growth mode
- company develops mission-critical enterprise applications for leading insurance institutions
- company employs 370+ professionals
- company established in 2001 – backed by leading venture capital firms
- company has a well seasoned and highly reputable management team
Please send your resume to jobs at bincsearch dot com and reference the Job ID Number
Director of Product Marketing / Sr. Product Marketing Manager
JobID: BE536241
Location: Seattle, WA
JobTitle: Senior Product Marketing Manager
Salary: $80,000 – 140,000
Job Description:
(Job ID BE536241) Our client’s company creates fun casual games that everyone enjoys. They are a customer-driven company that’s fixated on creating the world’s highest quality fun and timeless casual games. Their goal is to extend their widely acknowledged leadership as the premium developer, distributor and distribution partner of the very best casual games. They measure the quality of their day by how much they delight customers through their unbridled creativity. They have been out of the box since the year 2000.
Now, let’s talk about the team. Our clients marketing provide global marketing leadership, strategies and program implementation for the entire array of products, distribution platforms and geographies. Marketing includes on-line and print services, online program management, online marketing, advertising, PR, brand management, market research, customer support and the responsibility for worldwide marketing programs.
They are looking for an entrepreneurial and results-oriented senior product marketing manager to take a cross-functional leadership role to create, improve and deliver marketing materials and programs.
This is a highly visible position that includes development of strategies that have substantial financial impact. This role provides significant professional development and excellent growth potential for the right individual. This is the first product marketing position with our client. This person will also be responsible for defining and creating product marketing.
Their measurement of success is to delight customers with the highest quality fun in the casual games industry bar none: The Product Marketing Manager must understand, embrace and execute on that vision with every decision.
They are seeking an experienced product marketing manager who is passionate about casual games and expanding the market. Work with the staff of highly talented marketing, product management and business development professionals to shape business strategy and drive customer messaging. Join the team that is helping to redefine the way casual games are marketed and delivered around the world.
Responsibilities:
- will lead and inspire multidiscipline teams
- will develop and drive the overall games go-to-market strategy
- will lead and manage reference platform product launches
- will define the way that casual games are marketed
- will develop and manage marketing strategies and programs across the product life cycle
- will evaluate ROI of marketing campaigns and manage expenses to budget
- will support the needs of a seasoned Business Development organization
- will drive research needs
- will analyze products, customers and market dynamics, develop strategies and tactics to advantage our client
- will prioritize and set strategies for customer acquisition and retention
- will develop deep competitive analyses (product, company, category)
- will develop value chain analyses
- will deal with customer segmentation
- will develop Value Proposition/Positioning / Messaging / feature-benefits
- will monitor customer loyalty, retention and acquisition trends
- will be the Voice of the Customer
- will be a product evangelist
- will be a strong spokesperson for press, analyst and customer engagements
- will define and realize customer communications strategies
- will drive consistent messaging and brand across all things
- will cover the worldwide spectrum of game platforms from PC download, web online, PC retail, mobile and video game devices
- will manage non-client advertising programs
- will be a collateral-meister
Qualifications:
- must be highly creative
- must be ambitious, visionary and have an entrepreneurial drive
- must be able to work outside of the box
- must be matrix friendly – ability to seamlessly work across teams
- must have the ability to work well and confidently under pressure
- must demonstrate leadership skills, be highly organized and have the ability to juggle multiple projects
- must have 6 years+ of product marketing experience
- must have superb written and oral communications skills
- must have sStrong prioritization skills
- must have proven ability to collaboratively work cross-functionally to accomplish objectives by inspiring and leading multidiscipline teams
- must have ability to present business, marketing and product strategies internally and externally
- must have a passion for analyzing products, customers and market dynamics
- must be skilled at competitive analyses and market segmentation
- must have ability to prioritize and set consistent strategic direction and strategies for customer acquisition and retention
- must have experience developing marketing strategies
- must have a strong aptitude for determining the optimal way to position products in the market
- must have experience developing and implementing marketing programs, positioning & messaging, naming, and collateral for new and existing products
- must have experience defining and realizing customer communications strategy
- should have deep games experience and specifically casual games experience
- must have a BA in Business or equivalent; MBA a plus
Company Culture
- Founded in 2000
- Award winning product
- Creates online addicting games
- Currently employs close to 200
Please send your resume to jobs at bincsearch dot com and reference the Job ID Number
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