General thoughts
We’re back…
I apologize for the few days of downtime. We were experiencing technical difficulty but all is well now. We’ll be continuing our posting of askBINC questions, hot opportunities in the software marketplace and our general view/perspective on the various happenings in the space. In the meantime, if there’s anything you would like to hear about from us, please comment here and we’ll make sure to discuss. Enjoy!!
Director of Marketing Programs – Enterprise 2.0 Startup
Job ID: BE235250
Job Title: Director of Marketing Programs
Salary: $130-160k
Location: Peninsula, Bay Area
Our client is leading the charge in Enterprise 2.0 bringing the power of social networking and social collaboration to the world of big business. One of the few startups to ever be coined as “visionary” according to the Gartner Quardant, this company already has paying customers, a strong management team and commited venture partners who are all passionate, enthusiastic and working together to help lead this company to success. Join the team as their Director of Marketing and work directly with the VP Marketing and CEO to help develop and implement their lead generation strategy and become a key contributor in the company’s overall vision for success.
Responsibilities
Build Pipeline
- Establish quarterly lead forecast with Sales and Marketing Management and deliver leads per targets agreed upon
- Develop program documentation that articulate details such as objectives, target audience, key message, program sequencing, metrics and calls to action
- Manage the creation and execution of integrated marketing campaigns that fill the pipeline and mature existing opportunities; this includes strategy, creative direction, campaign objectives, messaging and validation
- Assess, augment, and cleanse customer database and lists for effective contact management and to improve program results
- Programs responsibilities include, but not limited to:
- Email Marketing: Creating, editing and sending email and lead nurturing campaigns
- Web production: Create email templates and landing pages for campaigns, and maintain company website
- Project Management: Create, manage, and keep up-to-date schedule of marketing activities and timelines
- Print/Collateral production
- Social Media monitoring, tracking, and responding
- Web Analytics monitoring, analysis, and reporting
- Search Engine Optimization: Work with agency to optimize the website implementation
- Support of SEM/PPC campaigns
Measure and Improve Marketing KPIs
- Leverage marketing automation tools to build and measure nurturing programs for target prospects segments
- Capture, report and analyze relevant data across lead generation activities and programs to evaluate effectiveness and ROI
- Refine and develop approaches to improve key performance metrics like lead conversion and cost per opportunity/deal
Qualifications
- 5-7 years outbound marketing programs experience at early-stage B2B start-ups; PLUS: Saas experience, B2C experience
- Deep understanding of executing integrated marketing campaigns with extended lifecycles
- Extensive experience with metrics-driven approach to building and nurturing lead pipeline
- Salesforce.com experience is a must have; PLUS: Experience with marketing automation tools
- Demonstrable track record of building strong working relationships with Sales / Tele organizations
- Demonstrates deep functional expertise in understanding complex enterprise sales, including strategies and tactics to drive pipeline growth
- Great at handling multiple assignments with tight deadlines, and diligent about delivering against deadlines
- Experience with the following required: salesforce.com, SEO/SEM, Google Analytics & Webmaster Tools
- Experience with the following is a plus: Social Media, Adobe tools like Photoshop & InDesign
Company Culture:
- Darling of the Enterprise 2.0 marketplace
- Led by successful, passionate and accomplished executive management team
- Located in Peninsula, Bay Area
- Early-stage well-funded startup, launched in 2008
To apply for this position please click here to send your resume
Software Engineer – Information Retrieval/ Categorization
Job ID: BE549697
Job Title: Software Engineer – Information Retrieval/ Categorization
Salary: $110-150k
Location: Northern California
Job Description:
Our client is all about passion, challenging problems, intellectual discussions, and maintaining a work-life balance with numerous entertaining events. Their team searches for smart eclectic people with a sense of adventure who want to contribute to killer technologies for innovative new web products.
The Software Engineer – Information Retrieval/ Categorization will apply a strong combination of interest and experience in Consumer Applications, Algorithms, and Systems to analyze, design and build the core of our client’s Categorization and Topic Engines. The position offers a breadth of challenges involving Consumer Product and Scalable Systems. This is not just a classic Algorithms position; it requires a passion for consumer experience, a willingness to go the last mile, and an attitude of doing what it takes! Strong Computer Science fundamentals, passion for problem solving, interest in information retrieval, search technologies and machine learning. Experience in designing large scale systems involving semi structured data a plus!
Qualifications:
- must have a BS/MS/PhD in Computer Science, Computer Engineering, Electrical Engineering or related fields
- must be a programming wizard in C/C++ and scripting (Perl, Python). Ruby On rails / Java / HTML / Javascript a plus.
- must have extensive UNIX system and network programming experience
- must have a strong foundation in System Design, Software Architecture, Web Technologies
- must have a strong Algorithm background, awareness of time and space complexity
- must have a background in one or more of Search Relevance, Machine Learning, Text Mining
- must have a strong passion and experience in consumer-facing Web Applications
- must be a self-motivated builder with a real urge to change the world through your creations
Company Culture:
- 60-person search startup
- Well funded with impressive management team
- Compelling and profitable business model
- World-class engineering organization
To apply for this position please click here to send your resume
The Ten Commandments for Professional Networking through Social Media
The Ten Commandments were put in place to benefit mankind. They act as a template to guide someone in bettering 
themselves and improve their daily interactions with those around them. With a little modification The Ten Commandments can be designed to meet the needs of anything. Take a look at social networking for example, any professional looking to enhance their career through social media needs to know the right way to approach and engage in this new form of networking. It can seem overwhelming and if done carelessly it could mean trouble.
The Ten Commandments for Professional Networking, like the original Ten Commandments, are guideline’s created to assist networkers in bettering their online interactions. By adhering to and applying the commandments in your daily professional networking outreach, you will be able to reap the multitudes of rewards social media can offer to you and your career.
1. Thou shall not bear false witness against one’s self or one’s network
In many ways social media relationships are a pantomime of your real life relationships. In real life the most successful and lasting relationships are those with which you are the most honest. If you want to be viewed as a straightforward professional you need to build a trustworthy reputation online. To do this you must always speak honestly, say what you believe or think is true and in return your reputation will follow.
2. Thou shall be versatile and give as much as one takes
To successfully network online you need to view it as a two way street. Twitter, Facebook and LinkedIn are only efficient if you participate in the giving as well. If you spend all your time talking about yourself and asking for advice people will become bored and be less likely to connect with you. It is ok to throw in self promoting post or ask for career advice, just as long as you are offering up your insight to others as well. It’s called “social networking” for a reason.
3. Thou shall be a source for wisdom and cultivation
Provide value to your network. Take time and monitor the conversations going on within your networks, if there is something you can add make a point to join in the conversation and offer up a few words of wisdom. If there are specific topics you are skilled or well versed in, create a blog. Use this blog to provide your network with informative ways to do something or explain a solution to a common problem.
4. Thou shall be transparent and forthright in one’s daily activities
If you are using social networking as a way to enhance your career, don’t hide that. Be open and excepting of advice that may come your way. Allow your network to see the real you. Social media allows you to connect with others in your industry that are of a like mind and face the same battles you do. If you open your world to them you will receive the chance to combine your minds and share your knowledge. When overcoming challenges, two heads are better than one, so don’t be afraid to open yourself up.
5. Thou shall be tactful in all interactions with one’s network
There are so many tools offered up within the various avenues of social media. Facebook offers applications to add to your account, fan pages to join and groups to meet others. Twitter and LinkedIn have similar options. Before getting involved in groups, blogs, etc. think about how they will benefit you and your career. Do the same when you are connecting with people. Before you accept a friend request or send out a request think about how being connected to that person will benefit you and your career. Be patient and make all your connections count.
6. Thou shall be vigilant and aware of one’s actions
On social media every step you take every move you make someone is watching you. Steer away from posting drunken pictures or bad mouthing employers and peers. When you decided to take your life online you created a digital footprint of your actions. The path you leave behind has a significant impact on the future progression of your career. Watch what you publish online and track what is being said about you. It is important for you to create alerts that send you an email every time your name in mentioned on the internet or setup accounts with third party reputation management tools. Become familiar with the different privacy settings social media sites offer and set them up to protect your image.
7. Thou shall not be hasty in one’s communication and take time to make meaningful connections
Take your time and make your connections count. In social networking popularity isn’t based on how many people you follow or follow you back, it is based on interaction and connections with those you follow. Since your goal of using social media professionally should be to build beneficial partnerships and grow your career network, following 100 people an hour creates a detour to that goal. You don’t have to follow everyone that follows you, don’t feel ashamed to deny a friend request is you see no future benefits from that relationship.
8. Thou shall stay active and devoted to your networking
Update often, provide meaningful insight. This is the best way to stay in the hearts and minds of your networks. Spend time each day commenting on interesting blog post, twitter updates or engaging in conversations being held on forums and discussion boards.
9. Thou shall covet thy neighbor’s network connections and use them to build upon your own
One of the best places to find others that have the same goals and interests as you is to comb through the network of those you are already share a connection with. If you want to go about doing this right, it is best to ask your current connections to introduce you to them; this way you aren’t stepping on anyone’s toes.
10. Thou shall love thy network and respect their feelings
It is important to show respect to your network and the social media community. Remember a golden rule here “Do unto others as you would have them do unto you”. If you disagree with something posted or someone’s opinion your first reaction might be to disagree and tell them why they are wrong. Take time to find out where they are coming from before you step in, who knows you might learn something new. Play it safe and just be nice.
13+ Facebook Groups for Computer Programmers
Last week Boris was featured as a guest writer on Mashable, his post HOW TO: Use Facebook for Professional Networking received over 950 tweets. From reading the comments, I was surprised to find that there are many people who still have yet to capitalize on the professional benefits Facebook groups have to offer. By joining groups you have the opportunity to:
- Participate in group discussions
- Answer and ask questions
- Add and view links
- Send a message to the whole group
- Get information on upcoming events
- Learn about and connect with individuals in your industry
If you are curious as to what type of groups are available to join, specifically in the Software/Web Marketplace, I have put together a list of Facebook Groups to get you started:
- Join a Startup – Members: 8,159 The Join a Startup Group on Facebook is for those professionals in the
Software/Internet Marketplace who are looking to work for the next Google. It is also for startups that are looking for talented and driven individuals. On the group discussion board, startups post their open positions, the required qualifications and an introduction to their company. Those individuals interested in working for a startup can see the post, apply or post a brief summary of their background. Members of this group also share industry specific news, videos and events. - Web 2.0 Entrepreneurs – Members: 63,896 The Web 2.0 Entrepreneurs
Group is for all those techies, programmers, hackers, developers, designers, etc. who are interested in joining up with new startups. It is also for professionals who are dying to be part of the next web business boom. With links to venture companies, business resources, and access to over 60,000 movers and shakers in the industry, making contacts and hearing about potential career opportunities should easy. 
- .Net Programmers - Members: 12,244 One of the largest and growing communities of student and professional developers on Facebook. Powered by INETA, VWE, MICROSOFT & more. Join to discuss and attend educative talks and interactive presentations of interest to professional developers around the world.
- Lunch 2.0 – Members: 2,908 Lunch 2.0, it is a popular networking event devoted mainly to the Software
Industry. Each month a different software company hosts a lunch, they invite everyone in the marketplace to come in see their office and mingle with other professionals in the industry. Their Facebook Group is for those members who regularly attend the events in their area, and want
to network with members from different regions. Members have access to event updates, news articles posted by other members, photos/videos from past events. - The Web Designer Index – Members: 15,377 Out of all the groups listed in this post, I feel The Web Designer Index Group offers the most features to its group members. The Web Designer Index is a group for all web designers, developers, web programmers and animators to come together and discuss programming, graphic design, and anything else web-related. The group allows its members to post their personal websites, portfolios, favorite websites and tutorials. It also has a resource area on the page that links informational websites listed by topic. Members have the freedom to use the discussion board to announce when they are looking for a job, know of job openings or are referring someone for a position previously listed.
- Computer Programmers – Members: 11,018 The Computer Programmers Group on Facebook is one of the largest groups for computer programmers. It’s members work with or have worked with technologies such as C, Java, Pascal, Python, HTML, Perl, PHP, Ruby, Visual Basic, and others. This group doesn’t allow job postings or business advertisements, but it does have hundreds of posts on their discussion board where Computer Science professionals can go to give and read advice and tips. It is a excellent group to meet and build contacts with individuals who share the same professional skills
as you do. - Computer Programmers Global Resource Center – Members: 1,286 This group coins themselves as one of the oldest and growing community of programmers on Facebook. Members of this group discuss interesting programming topics with other developers. Most of the group members have a specialty in C, C++, C#, Java, Python, Ruby, Perl, Lisp, Prolog, Fortran. & more
- Web 3.0 – Members: 13,511 This group is for those interested in the next evolution on the web. Network with other Facebook members who want to stay on top of innovation and merge into the world of Web 3.0. Here you will get an idea of what Web 3.0 is and what those in the web space are doing to move from Web 2.0 to Web 3.0
- Software Engineering – Members: 3,621 This group is for Software Engineers around the globe to connect and network with software or application developers, software architects, or senior systems analysts. They have an active discussion and wall where the members talk about current software trends, list jobs and post insightful links.
- Web Startups – Members: 2,359 This group is dedicated to all web entrepreneurs who want to share their new projects with a tech savvy community. Under the links section it lists a tons of startups and their websites. It is to make the tech community more aware of what is out there.
- Web T.e. – Members: 2,249 This group is a spinoff of the Web 2.0 group listed above. Web T.e (T.e = Trust,
Ideas and Ethics) is a group where members who share those three attributes can freely share their ideas and get feedback. Members can talk with great programmers and people with web experience. They can form partnerships and find dedicated and enthusiastic people for help. It’s about “discussing and developing” with people you can trust. - Computer Science: Programming problems – Members: 2,757 This group brings together programmers
to discuss interesting problems and to find the most elegant algorithm, both effective and understandable. You can find links to training seminars, self help videos and have access to members that are more than willing to assist you with questions that pertain to programming - Specialized Programming Groups – When searching for groups, if you look in the category of Internet and Technology – Software there are many specialized groups. Examples are:
- PHP
- Ruby on Rails
- Ruby
- Rails
- Java
- LAMP (Linux Apache MySQL PHP)
- C#
- .NET Programmers
- ASP.NET Developers
- Linux
- Perl
- OpenSource
- PytonDevelopers
9 Social Media Aggregators to Simplify Your Online Life
“Out of clutter, find Simplicity. From discord, find Harmony. In the middle of difficulty lies opportunity.” — Albert Einstein, scientist
At times Social Networking can be a bit confusing, it seems like every day there is a hot new site popping up. For those of you who use Social Media as a way to leverage your job search and professional networking it is easy to get lost in the sea of social media. If your Internet browser looks anything like mine you have at least 20 open tabs, most of them pointing to different social networking sites. This makes it extremely difficult to keep an organized job search or manage your career.
As a job seeker or someone looking to stay active in your career development, staying busy on the many social networking sites is a key part in your daily activities. Social Media Aggregators allow you to do this in an organized and simple way.
For job seekers or those who are just looking to have a networked career, social media aggregators:
- Provide one entry point to connect with all your contacts
- Allow you to run custom searches on all your social network sites and have them feed into one place
- Give you the ability to filter your contacts – separate professional contacts and personal contacts into specific groups
- Expand your reach
- Provide convenience to you network – Many of these applications give you a single URL to use in your networking. It saves those looking at your profiles time because they just have to go to one site to get all your information
- Keep you in contact and allow you to make new contacts with those in your field
- Are a one-stop shops for letting all your professional contacts know what you are up to, if you are looking for a job it makes it easier for you to broadcast it out to your networks.
- Allow you to find and get involved in meaningful conversation that might lead you to your next job
Here is a list of some programs that will aide you as job seeker or someone looking to maintain your career networking through social media:
1. Seesmic – A well-known and commonly used application, Seesmic offers users the comfort of combining their
Facebook and Twitter accounts into one simple desktop application. If you use your social media accounts to network both professionally and personally, you can create groups and filter your contacts by business and personal. You can also run custom Twitter searches for topics of your choice. Say you want to get information on a company that interests you, if you type in the company name in the custom search you will be able to see a live feed that is updated every time that company name is mentioned on Twitter.
2. Tweetdeck – Is another popular application that mashes up your Twitter and Facebook accounts. Similar to
Seesmic, Tweetdeck can be downloaded to your desktop and will allow you to:
- Tweet directly from TweetDeck and share photos or web links
- Manage conversations with @replies and direct messages
- Create Groups to easily follow friends, colleagues or other interest groups
- Follow topics in real-time with saved searches
- Update Facebook and view your friends’ status updates
3. Swimwire - Swimwire is an online social media aggregator that brings all of your networking sites together. By 
creating a free account it saves you the time and energy of having to visit multiple sites to get updates and protects you against missing out on career opportunities. You can connect and send messaged to all your Youtube, Facebook, Myspace, Classmates, Bebo, Twitter, etc., accounts all in one place. One key benefit to Swimwire is that you can search for contacts right from their site, see all the sites those contacts are on and connect with them without having to do a search on each different social media site.
4. FriendFeed – Recently purchased by Facebook for $50 Million, Friendfeed is a great tool for combining all your 
social media accounts together. A social networking site in its own, you can subscribe and connect with other FriendFeed users. It’s fast and easy to start a conversation around shared items or topics of interest. FriendFeed allows you to:
- Subscribe to updates from individuals and groups, such as a team of people you work with or wish to work with.
- Contribute to a shared stream of public information for all FriendFeed users to see. Allowing you to get your name out there for others to see.
- Add most of the popular social media sites to your feed. FriendFeed combines all of your different social networks into a single feed, making yourself easier to follow, or make it easier to follow others.c
5. Lifestream.fm – Lifestream.fm is a media and social aggregator that will keep you and your professional contacts
informed about what you’re doing. Lifestream.fm allows you to put your profiles and online activity, making it easy for your friends to see your newest bookmarks, your favorite videos, your tweets, photos you’ve uploaded, your newest blog posts, and more. Rather than listing all your different social media accounts on your resume or online profiles you can just list your Lifestream.fm URL. It saves those you are networking with the trouble of having to visit all those sites to find out about you. Here are some of the sites they support:
6. Digsby – Digsby is a social networking tool that works through instant messaging. It alerts you of events like ne
w email messages and gives you live constant newsfeeds from your social networking sites. These updates are shown as a popup message on your desktop. Digsby is also a multiprotocol IM client that lets you chat with all your connections on AIM, MSN, Yahoo, ICQ, Google Talk, and Jabber.
7. Ping.fm – Ping.fm allows you to post updates to your social media accounts from your mobile phone, IMs, email,
and third party apps. It accepts text and images and soon will even accept videos. Supporting over 40 social networking sites Ping.fm makes it easy to update your accounts through their straight forward posting methods and advanced custom triggers.
8. Chi.mp – Chi.mp is a content hub and identity management platform that gives you your own domain and Web 
site – your social hub. With chi.mp, you can bring together the many pieces of your digital life – your content, your contacts – to create Centralized You, and you control “who sees what”. By using Chi.mp you can:
- Create a free domain name, OpenID and Website to share in your daily networking
- Create a rich profile with tiered privacy settings, allowing you to choose who gets to see what
- Manage all of your contacts with the Ultimate Black Book
- Import content and services from the Web
- Publish and push your content
- Export your contacts and content at any time
How To: Use Facebook For Professional Networking – Guest Post
If you are interested in how to use Facebook as a professional networking tool, check out this guest post Boris did on Mashable.
Ask anybody why they use Facebook, and most people will respond with reasons like staying in touch with friends, or being able to share pictures. Rarely does one’s professional life ever get mentioned when describing the social network. When it comes to business networking, LinkedIn tends to take all the thunder, and Facebook is generally written off as a place just for fun. Yet, perhaps that’s a mistake. Read the rest on Mashable.
12 Reputation Management Tools to Track Your Name
As a professional, building and keeping up a good reputation could bring you those career opportunities and advancements you have always dreamed of. Unfortunately, over the last 10 years the skyrocketing success of the Internet and social media means you need to monitor your reputation more closely. You can spend your whole life building up that notoriety and in 5 minutes it could be lost. Negative comments and information can show up in search results, in forums, in blogs, in online videos and in your social networking profiles.
There are hundreds of tools out there that allow you to track and monitor your reputation. These are some of the top programs I found that monitor all your general Internet coverage. Come back the rest of this week to see programs specific to Twitter, Facebook and Linkedn.
- TrackUR – Trackur is a social media-monitoring tool. It is a paid service that tracks what is said about you on
the internet by scanning millions of web pages–including news, blogs, video, images, and forums. It will then let you know if it discovers anything that matches the keywords that interest you. 
- Reputation Defender – For $14.95 per month Reputation Defender allows you to review everything that’s available about you online, on both the open Internet and the ‘Invisible Web’. If there is unwanted content about you on the Internet, their team works to remove it. You receive a monthly report that defines your up to date online reputation.
BuzzDing – BuzzDing offers a free trial to try out its services and then you are charged a monthly fee. By entering keywords you are able to track and find potentially embarrassing social media content. From the results of your keyword search you can filter mentions, organize into projects, flag items, and add notes to keep track of what’s been said and who said it. - Trendrr – Trendrr offers a free or paid membership, that allows you to track real-time social media mentions.
You can choose from over 40 top social media and online services for keywords that you input. - Social Mention – Social Mention is a free tracking tool that allows you to easily track what
people are saying about you across the web and social media landscape in real-time. It monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google and sends you a daily email update. - Yacktrack Chatter - YackTrack is Chatter is a keyword search for social media sites. This allows you to see
“chatter” on various sites that talk about a specific keyword. So if you are looking for mentions of your name, you just enter it in the Chatter search box and click the “Find Chatter” button. 
- Filtrbox – Filtrbox allows you to see what others are saying about you on Twitter, social networks, blogs and thousands of online news outlets. By signing up for their service and setting up a search you will receive daily email updates
- Rapleaf.com – By creating an account with Rapleaf you can discover the information about yourself that is available on the internet and manage your internet footprint.
- Google Alerts – Google Alerts allows you to put in a keyword and receive an email every time those keywords are discovered
- Yahoo Alerts – Similar to Google Alerts, Yahoo Alerts sends you an alert whenever your keyword pops up in
a search. It gives you’re the option of receiving alerts by Yahoo Messenger or even via SMS.
- Windows Live Alerts – Live Alerts is Microsoft’s alerts service that is similar to Google and Yahoo. Like Yahoo you can receive your alerts through Email, Instant Messenger or SMS text.
- TinEye - TinEye is a reverse image search engine. You can submit an image to TinEye
to find out where it came from, how it is being used, if modified versions of the image exist, or to find higher resolution versions. TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata or watermarks. You can upload an image of yourself and make sure it is not being used anywhere else.
Your Employees Presence on Social Media Can Benefit You
What do the CIA and Microsoft have in common? They both take advantage of their employee’s presence on social 
media sites as a way to leverage their recruitment process. With the help of social media and your employee’s networks, you as an employer can do the same. Here are some ways to build your own personal recruitment army through the use of social media and your employees.
- Have employees contribute to company specific Blogs that gives potential hires a look at what it is like to work at your company, or how the hiring process works
An example of this is Microsoft’s Jobs Blog. Recruiters from Microsoft created this Blog for potential employees to get a behind-the-scenes look at Microsoft’s hiring process and careers. It is also a place to check out the best tips and tricks for job hunting, resume writing, interviewing and working at Microsoft.
- Create a company Facebook page or group and have employees point potential candidates to those sites
Oracle has a company Facebook page for their company recruiting needs. On this page they list company information, videos, hiring needs, events and talks about the Oracle campus.
- Create a company Twitter account with your employee feeds feeding into it, or encourage your employees with Twitter accounts to post updates about company information and news updates
Zappos.com is a perfect example of a company that uses Twitter in its recruitment process. They have a dedicated page on Twitter where 198 of the Twittering Zappos employees’ most recent messages are fed. Employees tweet about what they are doing at work and about interesting resources dealing with Zappos.com.
- Encourage employees to use employer rating sites like Glassdoor.com, Vault.com or Jobvent.com
Here is a post from AskBINC.com listing 10 of the commonly used employer ranking sites. These sites provide an inside look into various companies by allowing those companies current and ex-employees to anonymously post ratings and reviews about life inside the doors of their workplaces.
- Create alumni groups on social networking sites
Yahoo has set up the Yahoo Alumni group on Facebook with over 2,946 members who currently work for or have worked for Yahoo. It’s a place for alumni to reconnect, network and share stories. It is also a great place to let the members of the group know when your company is hiring.
- Get employees to advertise the job on their LinkedIn profile by creating a status update when a new position open up or setup a Custom Company Profile on LinkedIn
This new feature on LinkedIn allows brands to set up their own profile page, which provides an overview of the business, as well as insight from current employees and recruitment agencies. It also allows companies to add a tab for careers.
- Create a Youtube channel and allow employees to post videos about their experiences working there. Add videos about your interview and on boarding process
Google does a great job at this with their Google Youtube Channel, where they post videos like this one An Inside Look At Google – Working at Google.
- Make a recruitment video or upload photos to a company career site and ask employees to share it with their networks
Intel does this in their recruitment efforts. On their career site they have a new interactive portion where visitors can see a short virtual representation of what the Intuit offices are like along with pop-up videos and photos
On Adobe’s career site, they feature a professionally produced video showing a day in the life of several Adobe employees. According to an article in the Wall Street Journal, one of the videos shows a designer in San Francisco beginning his day surfing in the ocean at 6 a.m. and then follows him through his work day.
- Ask employees to include an RSS feed of your open jobs on their personal blogs and networking sites or add the Facebook Come Work With Me Application to their profile
The Facebook Come Work With Me application is for employee referrals and job searching. This application is for organizations that use the PageUp People as a recruitment management solution. This application allows users to display jobs on their profile page for all their friends to view and apply to.
- Offer a bonus to employees who refer potential candidates
- Use your Blog as a job board and when a new job gets posted ask employees to push the link out to their Twitter network
The Pros and Cons of Working With One Recruiter Exclusively
Have you ever heard the saying “Don’t put all your eggs in one basket”? It refers to somebody putting ALL of their resources behind one specific effort hoping for something good to come from that effort. Recently, I was in contact with a Web Developer located in the Bay Area and my interaction with him made me think of that saying. I sent him an email telling him about some relevant opportunities I was representing for him. I was surprised to hear his response that he was already exclusively working with a recruiting company and out 
of fairness and respect to them he was not willing to hear about the opportunity. Just to throw in some extra context, in the 7 years I have been a recruiter I have only had maybe one or two other candidates say something like this to me.
As a recruiter I respect the nobleness of his decision as I know that there are favorable arguments to working with a single recruiter, but I also know by creating those boundaries he could be potentially selling himself short and missing out on making connections that could greatly benefit his career.
With that said, working with too many recruiters can be disasterous and I would never recommend that either. But finding 2-3 strong ones that specialize in your market is in my opinion the healthiest balance and the best way to maximize your career search options while staying protected from the negatives of working with either one recruiter or too many recruiters.
Cons to working with a recruiter exclusively:
- If the exclusive recruiting company fails to provide you with a new job or a run of favorable interviews, you run the risk of wasting time while the other available jobs might very well be taken by other candidates. You then find yourself stuck with nothing to fall back on.
- A recruiters loyalty is to filling their open positions. Who they fill those positions with is of considerable less importance to them. Meaning, just because you are working with the recruitment firm on an exclusive basis, doesn’t mean the recruitment firm is working with you exclusively.
- If a candidate comes along who is more qualified for the same position that you are being considered for, that same recruiting company WILL for a fact create a competitive situation between you and that candidate for the same job.
- Not all recruiting companies have the same client base, meaning by working with one recruiter exclusively you are closing your doors to other potentially stronger opportunities.
- Many times companies give recruiters exclusive right to work on a position, if you limit yourself to one recruiter you might never know about those other great opportunities.
Pros to working with a recruiter exclusively:
- It saves you time. Working with one recruiter eliminates the interruptions you will receive throughout the day from multiple recruiters.
- Working one on one with a recruiter helps build a stronger relationship. They know your career goals and everything you look for in a job.
- It reduces the risk of your resume being submitted multiple times to the same company.
- Many recruiters specialize in a specific niche. Working with a recruiter in your niche increases your chances of finding one of those unpublicized positions that you might not know about otherwise.
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